Linggo, Setyembre 13, 2015

Beyond “Being” Beautiful: Makeup’s Historical and Contemporary

Every woman longs to feel and look beautiful especially during some of her most celebrated moments like her promenade, debut, wedding, or anniversaries. And throughout the changing community, makeup artists in the Philippines have helped women to achieve the beauty they have been looking for.

But, have you ever tried picturing yourself as “being” beautiful? Are you considering a number of standards? How about losing “true” beauty by applying makeup on?

“Being” beautiful is subjectively a matter bouncing within the walls of inner self and other’s perception as dictated by the society. But does it stop with just “being” beautiful?

For instance, application of makeup may be tracked back to ancient Egyptians. During this time, makeup application is not all about vanity. Egyptians do believed that putting kohl around their eyes protects them from evil, which they called the warding “Evil Eye”.

In the nineteenth century, wearing heavy makeup is reserved for women who perform in theatre. In the Victorian Era, pale skin and a plump body were most desired traits because it showed class and wealth; it signifies that one does not need to labor under the sun. Women who stayed in their houses or never went out without parasols became the standard of “beauty”. In the twentieth century, the effects of makeup application on the society still cannot be avoided.

But from the beginning up until today, and for different reasons, makeup is still if no increasingly being used.

With the continued use of makeup, it doesn’t only mask up facial imperfections of an individual, recent psychology study also said that makeup boosts up individual’s confidence, value and trustworthiness, which also affect how other people treat them.

In a recent study entitled “Cosmetics as a Feature of the Extended Phenotype: Modulation of the Perception of Biologically Important Facial Signals”, researchers have found out that makeup application during the new millennium affect the society’s sense of respect and value to woman wearing it. The researchers determined three classifications on how women used makeup: natural, professional and glamorous. With experimentation, they used four photos (one bare faced, three photos with corresponding natural, professional and glamorous makeup) of each of the 25 women. These were shown to two unique sets of respondents. The first set of respondents were given 250 milliseconds (enough time to accumulate an immediate judgment) and the other set of respondents an unlimited time to observed the sets of pictures. Findings suggest that judgments of facial trustworthiness and facial attractiveness are connected significantly to each other. As facial attractiveness increases (glamorous type of wearing makeup), facial trustworthiness decreases.

Using cosmetics (including makeup) would always be a part of humankind. It may serve the purpose of beautification for others, it may be functional or spiritual, or it may be used to look professionally competitive. One perspective that’s very important though is to remember that makeup, especially in modern times, must be used as something to make you feel good. As with “being” and “feeling” beautiful, happiness still comes from within and will always be reflected on how someone manages to accept things in her life. And still, makeup if used accordingly especially with your favorite makeup artist in the Philippines could really enhance natural beauty.

Related Articles: